Modelling & labour

27748181_180497972680606_2085580034881070338_o.pngThe New Pretender has published an essay of mine about modelling work, what it teaches us about precarity, and how the industry can change. You can read it here.

Here’s an excerpt:

Modelling might seem like atypical work, a vocation that doesn’t have a lot in common with more regular jobs. That is the prevalent image of the trade, both inside and out. But with its long-standing entrepreneurial ethos and individual careers that are as evanescent as the fashion cycles, models are in many ways at the forefront of new forms of precarity. This is particularly true when we consider how atomised workers perceive themselves in ways that seem to deny the possibility of collective action.

This will probably be the last thing I write about modelling for a while. But some of my favourites from The Business Model back catalogue can be found here:

  • this essay on diversity/representation and selling ‘health’ (here)
  • this essay on why the labour experience of black models—and the consumer experience of viewing images of black models—of today resembles that of the post-war era more than the Civil Rights era (here)
  • and some of my favourite interviews are: this one with historian Dr. Elspeth Brown (here); this one with the Australian Union representing models (here).

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